My brother Andrew’s modest yet comfortable apartment in Jinbu has a decidedly utilitarian feel about it, but still offers all the comforts and amenities you would find in any American apartment. It is on the tenth floor of a rather hideous group of buildings, but enjoys a really great view of the town and surrounding mountainside.
The town of Jinbu is located near 700 meters elevation, which the South Koreans have declared is the ideal elevation for air quality and good living. Throughout the town there are signs espousing the “Happy 700” mantra. The region is also the site for the 2018 Winter Olympics and there are about 100 signs in the small town reminding residents of that fact.
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